When it comes to design, I live by 4 core values that I’ve learned from people far smarter than myself:
1. Helpful by design.
This is about people, not pixels. I want to help translate the messages of my clients visually because they don’t speak that language like I do. In doing so, I dig deep and push my clients to do the same.
2. Less is more.
Sometimes more is good. Most of the time, it’s not. If I can’t explain it simply, I don’t understand it well enough. I keep it simple.
If it’s not helping communicate, it’s getting in the way of the message. Cut it.