Inspiring Possibilities Provides Services for Individuals with Disabilities

This nonprofit brand design project hit closer to home than I expected it to. My team and I have worked with dozens of nonprofits, ministries, and cause-driven companies, but none compared to Inspiring Possibilities.

The founder felt this pain first hand after waiting years for help from the state.

She decided to take matters into her own hands and offer her passion to others within the community.

There are over 3x as many people waiting for waiver services as there are people receiving them, and Texas ranks 49th in providing Medicaid services for individuals with disabilities. Through Inspiring Possibilities, we aimed to make a dent in that.

Skills

  • Art Direction
  • Graphic Design
  • Copywriting
  • SEO
  • SEM, Local Search
  • Creative Strategy
  • Web Design
  • Event Marketing
  • Fundraising

Project Outcomes

Strategic

Like most non-profits and cause-driven companies, there are two very distinct audiences. Donors that help make the machine move and patrons that give it a reason for being. We had to develop overarching messaging and visual strategies and additional marketing tactics that spoke to both very clearly without muddying the message for this nonprofit brand design project.

Creative

Clean, peaceful, zen, and almost sterile… these are some of the words that inspired the brief for this nonprofit brand design. Growth and goal setting is huge for Inspiring Possibilities, its donors, and its patrons, so we developed a visual identity and website that spoke specifically to those things. Both subtly and very literally.

“Anthony and his team helped pave the way for many people living with disabilities to receive service that they wouldn't have otherwise received.”

Colleen HenggelerExecutive Director, Inspiring Possibilities

169

People Received Martial Arts Classes

33

Of People That Need Services are Receiving Them

38

Community Leaders Offering Support
Anthony-Gorrity-Brand-Designer-portfolio-inspiring-possibilties-nonprofit-brand-design

It Took Years of Waiting to Create a Nonprofit like Inspiring Possibilities

I’m Humbled to Play a Small Role in Such an Impactful Organization and Grateful to Work With So Many Gifted People Making a Difference