This is my day job, and it takes up most of my time and attention in terms of creativity. I love the people I work with, so I wouldn’t have it any other way. This place has helped me utilize my fullest potential as a creative leader, and I’m very proud of the results. D2C marketing is a 25/8 grind, especially for such a strong brand like Ledge. I love it.
I’ve had the opportunity to lead creative or get hands-on on just about every medium imaginable. A few of my favorite projects were look books, fun stickers, our brand book, and an activity book for kids to color on in the showroom. Photoshoots are a lot of hard work, but they’re also very rewarding.
Skills
- Art Direction
- Photo/Video Direction
- Graphic Design
- E-Commerce
- Email Marketing
- Digital Advertising
- Direct Mail Advertising
- Copywriting
- Photography
- Creative Strategy
Awards & Mentions
- 6x Inc. 5000 Fastest Growing Business 2017-2022
- 5x Houston Business Journal Fast 100 2018-2022
- Houston Business Journal Best Places to Work 2021
Project Outcomes
Strategic
Utilizing skills from my time with HP’s global marketing department as well as my experience leading creatives, I’ve been able to impact the growth of a marketing team that went from 4 people to 18 in just 3 years.
Creative
Elevating the brand, focusing on consistency, eliminating waste, and strengthening vendor relationships have all helped Ledge Lounger’s visual communication elevate.
“Anthony A L W A Y S demonstrates commitment to the team, company, and goals. My concern is that there may be overcommitment and possibly spread too thin at times, but the work does not reflect this.”
Melanie BellSenior Product Manager, Ledge Lounger
2,500,000
Saved in Print Costs from 2019-2021
790
YoY Increase in Email Marketing Revenue from 2021 to 2022
48
Number of Vendors and Team Members that I Lead
